It keeps patented technology and penetrates all hair types, filling damaged areas from the inside out;Restores fullness while it strengthens and lifts hair for healthy volume that starts at the root;The resulting textural change makes hair feel and look more voluminous;Apply shampoo to wet hair, lather, rinse well. Follow with Luxurious Volume Touchably Full Conditioner.;Shampoo and condition with Luxurious Volume Touchably Full Shampoo and Conditioner to thicken strands. The formula is gentle enough for daily use.